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GRUPO MALASA COLLABORATES WITH THE INNOVATION SPRINT OF THE USC

Por Marta Rodríguez, Departamento de Marketing

On May 16th we had the pleasure of attending the first day of the Innovation Sprint organized by EDIUS. Escola de Doutoramento Internacional de la Universidade de Santiago de Compostela (International Doctoral School of the University of Santiago de Compostela).

The main idea is to involve teachers and students in the resolution of a real business challenge, in this case, posed by us, thus contributing to boosting innovation, promoting knowledge transfer and strengthening the links of the USC with the local community. Turning an unsolved problem into a source of innovative ideas.

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