On October 20, Zara Home launched the ephemeral store “La Papelería”, and is here to stay. This pop-up has been integrated into the brand’s flagship store on Calle Compostela, in A Coruña, and includes a hot beverage stand to make the visit to this space even more special.
At Grupo Malasa, we worked with the fantastic Zara Home team to develop and custom-make the desks, displays and shelves that adorn these new products.
“La Papelería”, represented by a friendly beaver, was born through a collaboration with the famous French design studio Saint-Lazare, which specializes in branding and stationery products. The Zara Home team explain that “The idea is that, with the rise of remote working, all customers can have a perfect home-office, and that everything you have at home is pleasant and beautiful”.
We want to thank the entire team at Zara Home and Inditex, who once again trusted Grupo Malasa for the execution of this cozy space.
Read more about this new here.